The 1972 indigenisation policy was planned to encourage the growth of indigenous Nigerian businesses. This paper takes a clue from this policy to engage a discourse on the hegemonic influences of trademarks of multinational companies and its implication on the growth of indigenous Nigerian businesses. Trademark is a distinctive sign, mark or symbol which is used to brand a product or service. Despite the fact that a trademark section exists under Nigerian commercial law, and used in indigenous businesses, their operational trademark existences were rarely recognized in consumption decision. On the other hand, trademarks of the products/ service of multinational companies continue to dominate and circulate the consumer behaviour. With the use of magazines, trade journals and books, examples were drawn for analysis.

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